LEBEDEVA ALEXANDRA
Art direction. Advertising. Branding
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are – a search for something 'safe' – and why a reliance on them leads to oblivion.
– George Lois
– George Lois
CLIENTS
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PROJECTS
7 WONDERS OF HENNESSY SILK ROAD ODYSSEY is the project, created to explore new experiences with Hennessy XO following legendary Silk Road again for a unique gastronomic dinners with 7 Chefs from Le Guide Michelin in 7 different countries.
We develop a storytelling from brand through 7 various happenings in different destinations, united with 1 creative idea.
Transforming traditions to new authentic world with Hennessy, we bring absolutely new experience and establish the brand on Global territory with local essential – Eclectic Aesthetics.
Transforming traditions to new authentic world with Hennessy, we bring absolutely new experience and establish the brand on Global territory with local essential – Eclectic Aesthetics.
WORK ACCOMPLISHED
Creative idea of events concept, design concept areas and branded merch, decorations, instructions for photo and video production, digital hub
Creative idea of events concept, design concept areas and branded merch, decorations, instructions for photo and video production, digital hub
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MONBLANGE COSMETIC BRAND
Multi brand concept beauty store is about natural shades and soft rounded typography.
We developed a visual identity based on simplicity, lush green and rose gold color palette with a century gothic font as basic.
Multi brand concept beauty store is about natural shades and soft rounded typography.
We developed a visual identity based on simplicity, lush green and rose gold color palette with a century gothic font as basic.
WORK ACCOMPLISHED
Total brand identity, moodboards
and SMM recomendations
Total brand identity, moodboards
and SMM recomendations
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LOREAL RUSSIA SOCIAL MEDIA CONTENT
The task is to create individual recognisable photo style.
Every month we generate unique photo content in local studio
The task is to create individual recognisable photo style.
Every month we generate unique photo content in local studio
WORK ACCOMPLISHED
Ideas for monthly content plan, styling and selection props, guiding production, retouch
Ideas for monthly content plan, styling and selection props, guiding production, retouch
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LAUNCH NEW YVES SAINT LAURENT TATOUAGE COUTURE MATTE STAIN
We've created two different ideas of special projects to attract the right audience. Game mechanic based on landing page which generating customised content for social media.
We've created two different ideas of special projects to attract the right audience. Game mechanic based on landing page which generating customised content for social media.
WORK ACCOMPLISHED
Creative idea of game mechanic, design of landing pages and other materials, collages and whole stylistic
Creative idea of game mechanic, design of landing pages and other materials, collages and whole stylistic
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STILL BEAUTY AND ART SPACE
Beauty boutique in Moscow specialising in first class SPA, healthy sophisticated food and wellness, inspired by nature.
Branding materials express the profound and diverse vision of beauty despite the aerial clean design of web page. Branding also features delicate thin lines and accents.
Beauty boutique in Moscow specialising in first class SPA, healthy sophisticated food and wellness, inspired by nature.
Branding materials express the profound and diverse vision of beauty despite the aerial clean design of web page. Branding also features delicate thin lines and accents.
WORK ACCOMPLISHED
Styling, design of brand materials — web pages, catalogues, banners, etc.
Styling, design of brand materials — web pages, catalogues, banners, etc.
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