the main purpose of the rebranding was to create simple and bright visual identity, contemporary style of the package. me and my team wanted to show coralclub as a company who has expertise in wellness and who cares :)
usually companies who makes dietary supplements have boring design layouts and pale color code, we wanted to avoid these stereotypes and make clear forms, but colourful and unique design code. also we match the photo style, concept of visualisations, email templates, banners, promo materials etc

bottles of supplements were rebranded as simple groups of components w special color palette for every single group. for the group of phyto extracts we use watercolour illustrations of the main component

Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a product in the marketplace. Ultimately, the goal of a packaging design is to meet marketing objectives by distinctively communicating a consumer product's personality or function and generating a sale. (c)

there was my first opportunity to try myself as a package designer :)
ODA Naturals is the coralclub own cosmetic line for young girls, so i wanted to create something fresh and colorful