PACKAGE
CONCEPTS

This big interesting project was about developing the package of new Dodo Pizza's products connected with Naruto universe. It is not the final solution but one of proposal version that I like more.

PIZZA BOX

DODSTER

The main idea of the pizza box design was the unique form of pizza itself. There was a spiral pattern on it so we decided to emphasise this pattern, we've chose the image with similar symbol (rasengan loop) which connected with clan Uzumaki's symbol with the same form. We wanted to create something not just beautiful but meaningful. That's why we explored the Naruto universe, tried to dive deeper in the fan's world

Creating of the dodster's package was based on a different creative idea. We wanted to pull up the story about the connection of Naruto and the fox.
The fox is a beast living inside Naruto, sealed in it with a special stamp. So we decided to show these unusual relationships between characters and placed the stamp right on the top of the package. It has the spiral symbol inside that connects the dodster with pizza box. Also interesting moment is opening the box — you should separate upper and lower parts, so it seems that you broke the stamp and free the fox.